TopHands

Client
TopHands
Industry
Events
Staffing
Services
Creative Direction
Branding
Strategy
Identity
Naming

Overview

The company came to us with a call to elevate the standards of the event management industry with an emphasis on providing events with hiring experienced and qualified stagehands. This meant that there was a standard of professionalism that they wanted to establish in the event industry and wanted to be the forerunners of this new standard. They wanted an identity that matched their mission, and one that had the potential to become well known within the industry.

We landed on a solution that would represent the core of their mission which was people serving people. This identity was something that event managers, producers, festival producers could support in efforts to make sure everyone is being taken care of.

With the roll out of other brand touchpoints, it has enabled the brand to be noticed across a multitude of mediums, which are spread across print and digital.

TopHands logo and wordmark in white on bright blue
TopHands T mark drawn on a construction grid
Abstract shapes built from the rounded T mark in blue, light blue and navy
TopHands colour palette: Top Blue, Light Blue, White and Top Navy
TopHands business card, lanyard badge and poster shown in arched frames
Pattern of gradient T-mark shapes on navy with the TopHands wordmark
TT Commons type specimen in nine weights beside a row of app icons featuring the T mark
Event stage screen reading “Quality stagehands, Quality events” in front of a seated audience
TopHands app icon, a “We hire quality stagehands” social post and a worker in a branded hard hat
Box truck wrapped with a TopHands advertisement reading “We hire quality stagehands, so you can run your show.”
TopHands hang tags beside a worker wearing a branded high-visibility vest
Spread of TopHands brand guideline pages covering the logo, wordmark and clear space
TopHands recruitment banner on a fence, a browser tab open to tophands.co, and the app icon in a dock
TopHands website headed “We hire quality stagehands, so you can run your show.” beside a hand holding a phone showing a stagehand profile
Silhouetted figure walking across a stage in front of a large TopHands logo